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October 2010 - ZOOM THE MONTH
How to consider and / or reconcile the urban
between others and me? ...
If it was the whole point of the city of tomorrow?

"creative city between the local and the global"
or the issue of culture today

PREAMBLE : "The question of creation is at the heart of issues of territorial attractiveness and at the crossroads between economics and lifestyles. It is discussed particularly strong around a critical reading of the book by Richard Florida . A model for cities is being written. The question arises as to join or to differ. Instead, the places, the forms of metropolitan culture is questioned and ... "

Back to thesis Frédéric Martel, writer, journalist, this October 7th, 2010 at the Rock in the Palmer Lectures " Bordeaux Métropole 3.0 " organized by CUB .

The globalization of culture

Speaking culture, we must dare: dare to think, dare to create, and sometimes even daring to disturb ... In his latest book, " Mainstream", Frederic Martel discusses the history of culture and its progress, to address the question of creativity or that of a globalized culture : that which "pleases everyone. "

In this book, he invites us to leave the model Franco-French and limit politicization of culture . He finally invites us to change our perception, to evolve into contact with the ground, leaving our "home riquiqui" to look to creative industries .

• The concept of creative industries is a natural outgrowth of what TW. Adorno and M. Horkheimer named the cultural industries. By 1940, with School of Frankfurt , they consider the loss of individuation and alienation which the masses suffer Industrialization organized by citizens in the media. They are therefore faced with the type of prohibited activity socio-historical cultural content that eventually impose.
• Creative industries are superimposed soon to debate the "mass culture" . R. Barthes in early 1960 then joined the thought of the Frankfurt School opposing mass culture and high culture.
• In 1962 E. Morin argues that mass culture is not a form culture or less degraded, but rather after representations of the world finding its place between individual and collective dimensions, real and imagined.
• later H. Arendt in 1972, supports the idea that mass culture is not a degraded form of culture because of its extension, it becomes "when the objects themselves are changed, rewritten, condensed, digested, reduced to junk for reproduction and development image.

Frédéric Martel also reported a fear of cultural industries and cultural products . Indeed, now is the time of movement of services, flows, the proliferation of formats by start up ... It can also induce a return opposition between culture and entertainment a legitimate culture and popular culture.

However, cultural industries and their products also allow an "opening of the cultural spectrum," the arrival of new offerings: video games, virtual goods and digital images unpublished ... many eyes globalized to watch and monitor .

MAINSTREAM , Return of 5 issues of a survey on a culture that
please everyone

1) Where is the global culture?
If the national culture (French) marked by music, information, advertising , the TV series, publishing, film ... is alive and well, the mainstream evokes a globalized culture which is to replace all neighboring cultures. At the heart of a paradox emerges when a globalization of culture that tends to impose the American model or Japanese. Global culture is marked by globalization, but this does not exclude national cultures.

2) No cultural exclusions ...
Faced with a complex and multifaceted definition of "global culture", it would be naive to believe in the death of local and national cultures. Thus China, Brazil, Argentina , India ... and other emerging countries offer us their cultures, media, worldviews, much wealth to be taken into account in this sense of global culture.

3) Globalization and digital
* Countries see emerging in the digital fusion (a possibility of union) , media opportunities that are born hope, the hope of gaining a role, a place, a global position.
* The "rich" know the power of digital, and can sometimes percevoir Internet comme une menace. Un outil qui pourrait les affaiblir, du moins diminuer leur importance dans la stratégie mondiale.

4) La contre-culture : entre " sub culture" et mainstream
... Et si finalement la frontière entre culture populaire et légitime n'existait plus, si nous acceptions l'ouverture à la création et le principe de diversité culturelle : il nous faudrait défendre l'influence de "la valeur culture", celle qui nous permet de construire l'identité de la France ; pour "que la France se nomme diversity ".

5) The Digital Revolution: anti law Hadopi
In the coming years, the culture is taken to evolve:
* first hypothesis : as a strictly economic.
* 2nd hypothesis: following technical innovations, with the opportunities offered by the web 2.0
* 3rd hypothesis: in advocating mobility, movement, cultural change ...

In "Mainstream" Frédéric Martel would support a evolution of culture, but also agree continue to fight for the maintenance of a national culture ...

For now, it's up to us to be interested ....
of THINK, work and fight for culture.